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When we filmed “Granny Gone Wild,” it wasn’t about shock value.
It wasn’t about proving anything.
It was about a simple idea:
Somewhere along the way, culture decided that fun, spontaneity, and “full send energy” belonged to the young.
We disagree.
She’s a grandmother.
She’s lived through trends that came and went.
She remembers life before WiFi.
And she still knows how to have a better time than most people scrolling TikTok.
That’s the energy behind this campaign.
drink2joints isn’t about chasing extremes.
It’s about: Intentional moments, Shared laughs, Relaxing after a long day, Feeling present. And those things don’t belong to one generation. They belong to adults who know how to enjoy life on their terms.
Granny didn’t “go wild” because of a number on a label.
She went wild because she gave herself permission to.
That’s what living your best life looks like.
There’s something powerful about seeing someone who’s lived decades still choosing joy.
Still choosing fun.
Still choosing to show up fully.
If that’s “wild,” we’ll take it.
“Granny Gone Wild” isn’t about grandma. It’s about all of us.
It’s about rejecting the idea that there’s a cutoff age for: Feeling good - Trying new things - Or enjoying the moment Because cool doesn’t age out. And neither should you.
To round out the campaign, we brought in someone who already knows a thing or two about good vibes and cultural moments: Marc Wasserman, best known as one half of the legendary Pot Brothers at Law.
Marc stepped into the role of our honorary “grandpa” and immediately proved that experience, confidence, and fun only get better with time.
With an inflatable Lou Dog pool float nearby and drink2joints as part of the moment, Marc leaned fully into the spirit of the campaign—laughing, enjoying himself, and not taking life too seriously.
At one point, things escalated exactly the way you’d hope: Marc jumped into the pool, Lou Dog floating proudly alongside, perfectly capturing the energy we’re here for—joy, presence, and living in the moment.
Marc didn’t just show up — he understood the assignment.
As someone who’s spent years educating, breaking stigma, and showing that cannabis culture can be both responsible and enjoyable, his presence added an extra layer of authenticity to the campaign.
This wasn’t about playing a character.
It was about showing that “grandpa energy” doesn’t mean slowing down — it means knowing how to enjoy life without overthinking it.
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